Jasmine Jones is a graduate of North Carolina State University, where she earned a Bachelor of Science degree in Fashion and Textile Management. As the Founder and President of Primplife Inc., Jones is dedicated to empowering young girls. Her passion for this mission began at just 16 years old when she co-authored the Prudential Community Award-winning book How To Primp Life: The Prim and Proper Guide for Young Ladies, a self-help guide designed to build confidence in young women.

In 2016, Jones was chosen to participate in the Clinton Global Initiative University (CGI U), a prestigious program founded by President Bill Clinton to unite students taking action on critical global issues. Through this initiative, Jones joined a network of over 12,500 students who are working to create meaningful change across more than 160 countries.

Jones is also an accomplished pageant competitor, having placed in the top 5 for the Miss North Carolina International pageant. At the heart of her vision is #Primpgirl, a powerful female superheroine of color and the star of the Primplife comic book series. #Primpgirl serves as a role model, inspiring confidence and strength in young girls, and helping them realize their potential to contribute positively to society.

Through Primplife Inc., Jones continues to bring her vision to life, leading an organization that is dedicated to helping young girls succeed, grow their self-confidence, and make a lasting impact in their communities.